Dodson Pest Control is the largest family-owned and operated pest control company in North America. Over the past 75 years, the company has grown from an idea to a highly successful organization of more than 600 employees serving thousands of customers across seven states. While the company had experienced substantial growth, Dodson’s marketing and sales efforts centered around traditional lead generation – billboards and advertisements. By 2016, the company was ready to invest in a new website and digital marketing strategy with the goal of boosting lead generation.
Our content marketing strategy process always starts with research. Our data analysts examined current digital acquisition channels and identified market gaps to develop a strategic content marketing strategy. We also evaluated Dodson’s top competitors to determine overall market positioning, differentiators, and opportunities to outperform competing businesses on search engines. Meanwhile, our web team developed a mobile-friendly website with prominent calls to action to drive lead generation.
SEO and User Acquisition Research
Competitor Analysis
Market Positioning
Content Gap Analysis
Keyword Research
Design and UX Strategy
Mobile-Friendly & Fluid Responsive Design
Web Content Transfer
Team Training Sessions
Ongoing Maintenance, Hosting, and Technical Support
Geographical Search Functionality
Web Content Optimization
Pillar Article Content Strategy
Conversion Content and Landing Page Development
On-Page SEO Strategy
Google My Business Strategy and Maintenance (Across 7 States)
Backlink & Citation Building
Paid Digital Advertising Strategy
Video Marketing Strategy
Google Analytics Conversion Goals Tracking
Sales Revenue Attribution Modeling
Demographics and Interests Reporting
Sales Funnel Analysis
We launched the site in the fall of 2016. At first, the website received an average of 10,000 visitors per month. Today, 30,000 people land on Dodson’s website each month, generating 500 monthly leads. The website also accrues five times more traffic for targeted search terms, such as bed bugs or termites. Five years have passed since we launched Dodson’s web and content marketing strategy, and we continue to provide monthly strategy consulting and analytics services.
Unique visitors reading articles generated by 434 from Oct. 2020 – Oct. 2022
Increase in monthly unique web visitors in one year post site launch
Generated on average each month via the website
